Archive for April 14th, 2015

back to drawing board by Michael K├Âtter (CC BY-NC-SA 2.0) https://flic.kr/p/dqQzTn

Back to the Drawing Board: Bell Drops Opt-Out Targeted Ad Program

Days after the Office of the Privacy Commissioner of Canada released its decision that found that Bell was violating Canadian privacy law with its targeted ad program, the communications giant advised that it is withdrawing its program and deleting all customer profiles. A company spokesperson stated yesterday that Bell plans to re-introduce the program using an opt-in consent approach. That would likely require more than just a change to the privacy policy since the company would need to provide customers with incentives or compensation to get much acceptance to be voluntarily tracked.

My weekly technology law column (Toronto Star version, homepage version) notes that Bell’s targeted advertising program, which creates customer profiles that include age, gender, account location, credit score, pricing plan, and average revenue per user, generated controversy from the moment it was announced in October 2013. The communications giant maintained that it complied with Canadian privacy laws, yet many clearly disagreed as the Privacy Commissioner of Canada received an unprecedented barrage of complaints.

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April 14, 2015 2 comments Columns

Why Bell’s Opting-Out Approach Isn’t Good Enough

Appeared in the Toronto Star on April 11, 2015 as Why Bell’s Opting-Out Approach Isn’t Good Enough Bell’s targeted advertising program, which creates customer profiles that include age, gender, account location, credit score, pricing plan, and average revenue per user, generated controversy from the moment it was announced in October […]

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April 14, 2015 Comments are Disabled Columns Archive