Last week, I wrote about the Great
Canadian personal data grab, focusing on the expansive data
collection habits of RBC (with its Android app) and Aeroplan (with
its collection of all credit card transaction data). Now comes news
that Bell is getting into the personal data grab game with an
Bell "privacy" policy expands the uses of the information the
company collects by focusing on ways to use data on network
usage. The current
policy makes no reference to network usage data, but the
company now wants to use a wide range of personal data collected
from Internet and mobile phone usage.
Bell identifies the following data for expanded usage:
- Web pages visited from your mobile device or your Internet
access at home.
This may include search terms that have been
- App and device feature usage
- TV viewing
- Calling patterns
Bell will also begin to use account data such as which products you
use, device types, payment patterns, language preferences, gender,
The scope of Bell's intended personal data usage is remarkable.
Given that many of its customers will have bundled Internet,
wireless, and television services, the company will be tracking
everything: which websites they visit, what search terms they enter,
what television shows they watch, what applications they use, and
what phone calls they make. All of that data will be correlated with
their location, age, gender, and more.
TagsShareMonday October 21, 2013