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Ipod Levy May Yet Face The Music

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Monday August 06, 2007
Appeared on August 6, 2007 in the Toronto Star as Copyright Collective May Yet Face the Music

Canada's private copying levy, which adds 21 cents to the price of every blank CD to compensate the music industry for personal copying, has long been a magnet for controversy, yet few would have anticipated that it would thrust an overhaul of the Canadian copyright collective system onto the political agenda.  In light of last month's Copyright Board decision that re-opens the door to placing a levy of up to $75 on iPods, however, that is precisely what could happen.

The case may create a sense of déjà vu, since it marks the second time that the Canadian Private Copying Collective, the collective that has pocketed more than $150 million from the levy since 2000, has sought to include iPods within the levy system.  It first introduced an iPod levy in 2003, only to have the Federal Court of Appeal strike it down as the court declared that "it is for Parliament to decide whether digital audio recorders such as MP3 players are to be brought within the class of items that can be levied. . .as [the law] now reads, there is no authority for certifying a levy on such devices or the memory embedded therein."

Notwithstanding the Court's unambiguous language, the CPCC reintroduced the iPod levy earlier this year, arguing that the MP3 player comments were "obiter"(a legal reference to a passing remark that does not form a necessary part of the court's decision). Canadian retailers and storage media companies unsurprisingly challenged that interpretation, leading to last month's ruling that sided with the CPCC.

The Copyright Board did not mince words, suggesting that the levy could also be applied to cellphones and personal computers, and warning that excluding the iPod from the levy system would "instantly makes the conduct of millions of Canadians illegal, and even possibly criminal."

The decision will presumably be appealed, virtually guaranteeing years of litigation that promises to divert millions of dollars earmarked for artists to lawyers instead. While the legal challenges are important, the political repercussions carry greater significance since they may lead to dramatic changes to both the levy and the Copyright Board.

The levy is likely to be on the chopping block, a victim of political promises - the Conservative party pledged to eliminate it in its 2005 policy declaration - and a global trend toward private copying without compensation.

The Recording Industry Association of America has acknowledged that transferring music between devices (such as from a CD to an iPod) is lawful, while Australia recently enacted legislation that legalizes format shifting of content such as music, newspapers and books.  Similar laws are planned for the United Kingdom (which is planning a consultation this fall on format shifting without compensation) and New Zealand (which has a bill to address the issue currently before its Parliament).

All of these countries have adapted their laws to meet consumer expectation that they are entitled to listen to the music they purchase on the device of their choice, while allowing the music industry to account for such copying within the retail purchase price.

Changes to the private copying levy may be unavoidable; however, the bigger question will be whether Industry Minister Maxime Bernier and Canadian Heritage Minister Bev Oda will wade into the broader question of reform of the Copyright Board and Canada's emphasis on the copyright collective system.

Canadian policy has for years relied the use of copyright collectives to efficiently license the use of copyrighted works such as music and books.  However, the private copying decision highlights the growing dissatisfaction with the system.  The Copyright Board's willingness to dismiss the federal court while characterizing millions of Canadians as criminals for copying CDs onto their iPods suggests that the institution may need reform.  

Moreover, the copyright collectives are increasingly finding themselves on the wrong side of public opinion.  In addition to the iPod levy issue, SOCAN recently sent hundreds of demand letters to Canadian hair salons seeking compensation for background music, while Access Copyright, an authors' collective, has established a financial reserve of more than two million dollars to be used for expenses in obtaining copying fees from Canadian schools.

The copyright collective system was designed to pave the way for paying creators and facilitating access to copyrighted works.  With 34 Canadian copyright collectives, a prohibitively expensive litigation process that excludes many interested parties, price-distorting fees such as the private copying levy, questions about the fairness of royalty distribution, and a Copyright Board that seemingly places its views above the courts, changes to the system appear to be long overdue.

Michael Geist holds the Canada Research Chair in Internet and E-commerce Law at the University of Ottawa, Faculty of Law. He can reached at mgeist@uottawa.ca or online at www.michaelgeist.ca.

Comments (3)add comment

Russell McOrmond said:

Facebook group on issue
Facebook users may want to know about the following group:

Canadians against the Private Copying Tariff
[ link ]

This provides a great forum for average Canadians to talk about their concerns with these levies and the (sometimes even worse) proposed alternatives.
August 07, 2007

a guest said:

greyhalo
Who cares what the government or SOCAN says. The genie is already out of the bottle on this one. If RIAA could not stop the illegal copying of music, who are we fooling besides ourselves? Making more criminals (by decree) is not the answer because once someone is labeled as a criminal and they believe the label to be unjust, they are just as likely to take the next step.

Musicians are going to have to come to grips with the idea that they should not expect to be paid for their music. They should produce music because they want to. If the music is good, someone might listen. If it is great, many may. Live performance becomes the means to monetize the craft.

Think about this: consumers are faced with a surfeit of choice. We have so much music from which to choose, there is much not even heard. Unknown artists should give it away. Those with a track record might choose to give it away to increase demand for live performance. This is why the Police are touring, folks. This is why Prince is also on tour.
August 20, 2007

Venom said:

...
Wow, Halo is bang on. Interestingly enough Prince just gave away his latest CD in England through the sunday newspaper. He did this in order to drum up attendance for his live shows where he makes his real money.
August 20, 2007

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