Canadian Heritage Minister Steven Guilbeault has cited the need to improve the "discoverability" of Canadian content as a critical reason to support Bill C-10, his Broadcasting Act reform bill. Speaking of his daughter's use of digital services, Guilbeault told the House of Commons that the bill "will allow her not only to take advantage of an international offering, but also to discover Canadian content." While few would oppose ensuring that Canadian content is easy to find and well marketed, the Broadcasting Act blunder series continues today with a look at the evidence on the issue of discoverability, finding there is little to support claims that regulatory intervention for streaming services is needed.