Canadian broadcasters and broadcast distributors have pursued a convergence strategy for the past decade that has created one of the world’s most concentrated media markets. Four powerhouses – Bell Media, Rogers, Shaw, and Videotron – have been left standing with those companies now dominating broadcast television, radio, and broadcast distribution from coast to coast.

While it may already be too late, the proposed $3 billion Bell Media – Astral merger may represent the final opportunity to address mounting concerns over the competitive impact of a converged market. My weekly technology law column (Toronto Star version, homepage version) notes the new Bell Media – Astral entity will control approximately 45 per cent of the commercial radio market in Canada along with a dizzying array of television stations, specialty television channels, as well as wireless, satellite, and Internet services.

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