Canadian Heritage Minister Steven Guilbeault yesterday told the House of Commons Heritage Committee that his department would reduce the amount it allocates to digital advertising, arguing that too much goes to online platforms and that “we need to change this.” The decision to politicize where the government spends its ad dollars is perhaps unsurprising given Guilbeault’s penchant for battling with the tech companies, dating back to his claims that linking to news articles without payment is “immoral.” Leaving aside the question of whether taxpayer funded advertising campaigns should prioritize effectiveness and value for money (personally, I’d prefer that the government emphasize the effectiveness of ad campaigns on issues like COVID-19 vaccination and safe social distancing practices over political posturing even if that means advertising on digital platforms), the reality of Guilbeault’s own Facebook practices do not match up with his rhetoric.
Blog
Misplaced Priorities: Why Has Canada’s Privacy Bill Disappeared from the Government’s Legislative Agenda?
Last November, then Innovation, Science and Economic Development Minister Navdeep Bains introduced Bill C-11, long overdue privacy reform. The bill appeared to be a top government priority, with Prime Minister Justin Trudeau emphasizing that the new law would give Canadians more control over how companies handle their personal information. While the bill isn’t perfect – I wrote posts on some of the benefits and concerns – there was no debating that it represented an important step forward in modernizing Canada’s privacy law.
Yet months after the bill was introduced, it is seemingly going nowhere.
Is Bill C-10 Unconstitutional? A Former Justice Senior General Counsel Makes the Case It Is
As the Standing Committee on Canadian Heritage continues its study on Bill C-10, it has also received some notable submissions from organizations and experts that raise further questions about the wisdom of the bill. One submission not yet posted (but provided to me with the consent to post) comes from Philip Palmer, former Senior General Counsel with the Department of Justice focused on communications law. Palmer spent decades in government focused on telecommunications and competition law issues. His expert opinion is that Bill C-10 is unconstitutional since on-demand streaming services such as Netflix are not inter-provincial undertakings and therefore are not subject to the federal government’s jurisdiction over broadcasters.
Beware the Unintended Consequences: Some Warning Signs for Canada from the Australian Government Battle With Facebook
Last year, the Australian government presented Google and Facebook with an ultimatum: if the companies wanted to continue to allow users to link to news articles, they would be required to compensate news organizations. The Australian plan called for the creation of a mandated code that would create a process to determine the price to be paid for the links. Facebook’s response made it clear that if that was the choice – links with mandated payments or no links – it would choose the latter and block Australian news sharing from its service. While some described this as a threat (including Canadian Heritage Minister Steven Guilbeault) or a bluff, it turns out the company was serious.
The Copyright Bill That Does Nothing: Senate Bill Proposes Copyright Reform to Support Media Organizations
The Toronto Star reports that Senator Claude Carignan, a Conservative Senator, plans to introduce a new bill that would amend the Copyright Act to create a new compensation scheme for media organizations by establishing a new collective rights system for the use of news articles on digital platforms. I’ve written extensively about why calls for mandated compensation for linking to news articles on social media sites is an ill-advised policy and how the media organizations themselves are responsible for much of the posting. Heidi Tworek has written about the risks of using IP to address the issue, which she discussed on my Law Bytes podcast (Jeff Elgie of Village Media also appeared on a recent podcast episode to criticize the lobbying campaign for new payments).
Recent Posts
The Law Bytes Podcast, Episode 239: The Rise and Fall of Canada’s Digital Services Tax 
Canada’s DST Debacle a Case Study of Digital Strategy Trouble 
Canadian Government Caves on Digital Services Tax After Years of Dismissing the Risks of Trade Retaliation 
The Law Bytes Podcast, Episode 238: David Fraser on Why Bill C-2’s Lawful Access Powers May Put Canadians’ Digital Security At Risk 
Ignoring the Warning Signs: Why Did the Canadian Government Dismiss the Trade Risks of a Digital Services Tax?
