The government moved to escalate the battle over Bill C-18 yesterday, announcing that it was suspending advertising on Meta’s Facebook and Instagram platforms due the company’s decision to comply with the bill by blocking news sharing and its reluctance to further negotiate the issue. While the ad ban applies to federal government advertising, Liberal party officials confirmed they plan to continue political advertising on the social networks, suggesting that principled opposition ends when there might be a political cost involved. At issue is roughly $11 million in annual advertising by the federal government, a sum that pales in comparison to the Parliamentary Budget Officer’s estimate of at least $100 million in payments in Canada for news links from Meta alone.
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Ask Rodriguez Anything: My Ten Questions for Heritage Minister Pablo Rodriguez on Bill C-18
Canadian Heritage Minister Pablo Rodriguez has scheduled a press conference for later today to answer questions on the legislative mess that is Bill C-18. With Meta and Google announcing that they will block news sharing and links on their platforms before the law takes effect, the Canadian media sector stands to lose millions of dollars with lost links, the cancellation of dozens of existing deals, and a bill that might not generate any new revenues. Rodriguez has been flailing for a response in recent days with mounting doubts about the government’s strategy and its seeming failure to anticipate this reaction. He will be joined by MPs from the NDP and Bloc, who were supportive of the legislation during the committee process and joined forces to cut off debate and defeat potential amendments that would have address the concerns regarding mandated payments for linking. There are no shortage of questions that require answering and I’ve identified my ten on Bill C-18 below.
A Massive Own-Goal for the Government: Google to Stop News Links in Canada Due to Bill C-18
The worst case scenario for Canadian Heritage Minister Pablo Rodriguez, the Canadian news sector, and the Canadian public has come to pass: Google has announced that it will block news links in Canada in response to the mandated payment for links approach established in Bill C-18. The decision, which the company says will be implemented before the law takes effect, will cover search, Google News, and Google Discover. The decision – which government seemingly tried to avoid with last minute discussions with Google executives after it became apparent that the risks of exit were real – will have lasting and enormously damaging consequences for Canadians and represents a remarkable own-goal by Rodriguez who has managed to take millions away from the news sector and left everyone in a far worse position than if he had done nothing at all.
Media Chaos: How the Government’s Legislative Plans to Support Canadian Media Have Backfired Spectacularly
The Online News Act may be only days removed from having received royal assent, but the government’s plans to support the Canadian media sector have already backfired spectacularly. While it claimed its Bill C-18 would add millions of dollars to the sector and support struggling media companies, the reality has quickly intervened: blocked news sharing on Internet platforms with cancelled deals on the horizon, reports of direct corporate intervention in news departments, massive layoffs and regulatory requests to decrease spending on news, and now a nightmare merger proposal between Postmedia and Torstar. And that is just over the past week. Canadian Heritage Minister Pablo Rodriguez has amply demonstrated that there is no Plan B, offering up the prospect of further dependence on government through more public spending to mitigate the harms from his massive miscalculations. Not all of this is the government’s doing, but having relied on empty assurances that blocked news sharing was merely a bluff, Rodriguez picked politics and tough talk over good policy and is now left with media chaos.
Buyer’s Remorse?: The Risks of Bill C-18 Leading to Blocked News Sharing Becoming Real to Canadian Media
When Le Devoir director Brian Myles appeared before the Senate committee studying Bill C-18 last month, he closed by urging the committee to pass the legislation quickly, stating “the time to act is now. We can’t wait two years between the passage of the bill and the CRTC regulations, because the delay will benefit opponents, giving them time to organize and undermine the spirit and the letter of the law.” While Myles acknowledged that claims regarding “theft” of news content by Internet platforms was overstated, he nevertheless expressed full support for the bill. One month later, the Online News Act is now law, Meta has confirmed that it will block news sharing before it takes effect, and the government is reportedly in last ditch negotiations with Google to stop it from doing the same.
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