The Office of the Privacy Commissioner of Canada told reporters that it will be investigating Bell’s practices. Bell defended its plan, arguing that it is compliant with the law and suggesting that the public is happy with its plan, adding that:
“We view it as a positive, value-add service for our subscribers. And of course for advertisers it’s another step forward in their ability to reach the right people with the right message.â€
If the public was truly happy with the plan for expansive monitoring, tracking, and profiling, the company could have easily adopted an opt-in model, allowing customers to choose to be tracked. Instead, its approach forces nearly eight million Canadians to opt-out of the monitoring practices, which the company surely knows will only happen in a tiny fraction of cases due to a lack of awareness and appreciation for the consequences of the profiling.