The report that Google is conducting a national test that removes links to Canadian news sites for a small percentage of users sparked a predictable reaction as politicians who were warned that Bill C-18 could lead to this, now want to know how it could happen. None of this week’s developments should come as a surprise. Bill C-18 presents Google and Facebook with a choice: pay hundreds of millions of dollars primarily to Canadian broadcasters for links to news articles or stop linking. Both companies are doing precisely what they said they would do, namely considering stopping linking (Google conducted the same tests in Australia several years ago). Indeed, strip away the hyperbole and the bottom line is this: the costs of Bill C-18 are enormous (the government’s Senate representative suggesting the bill could result in revenues to cover 35% of news expenditures of every news outlet in Canada) and the revenues from news for the platforms are not (Facebook says news only constitutes 3 percent of posts and Google does not even run ads on its Google News product). As some have noted, the government says the companies are stealing content if they link and blocking content if they don’t.
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Mandated Payment for Links To Cover 35% of News Expenditures?: Google Responds to Bill C-18 By Testing Blocking Links to News Content
The battle between Canadian Heritage Minister Pablo Rodriguez and Internet giants Google and Facebook continues to head toward a seeming inevitable collision in which the government repeatedly says it will not be intimidated even as the two Internet companies block or reduce access to news content on their platforms in Canada. Reports last night indicate that Google is now testing blocking news links for a small percentage of Canadian users, with the company saying it needs to assess potential responses to Bill C-18. This follows earlier Facebook comments indicating that it would consider blocking news sharing on its platform if the bill is enacted in its current form.
Listen Up: My Recent Podcast Appearances on Bills C-11, C-18 and Canadian Copyright Law
Parliament remains on break for most of the month of January, but that hasn’t cooled interest in Bills C-11 and C-18. I’ve appeared on several podcasts in recent weeks on these bills that may interest. Last week, I was pleased to appear on CBC’s Front Burner for an episode titled “Will Canada Make Web Giants Pay For News?”. The discussion with host Jayme Poisson focused on the implications of paying for links, the inclusion of the CBC in the system, and potential alternatives that would mitigate against the harms created by the bill.
Elon Musk’s Twitter Linking Restrictions May Have Been Short-Lived, But Bill C-18 is Based on a Similar Approach to Links
The dismantling of Twitter over the past six weeks has been incredibly distressing for millions of users who have come to rely on the platform. From the mass layoffs to journalist suspensions to this weekend’s seemingly short-lived policy blocking some links to rival services, it has been a head-spinning stretch since Elon Musk assumed ownership of the service in late October. In response, many have established a presence on various alternatives: you can now also find me on Mastodon, Post, and Substack. As Twitter users promote these alternatives, on Sunday the company briefly unveiled a new policy that involved removing “accounts created solely for the purpose of promoting other social platforms and content that contains links or usernames for the following platforms: Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr and Post.” From an operational perspective, this would have meant blocking some links to rival platforms big (Facebook, IG), growing (Mastodon), and small (Post).
The Bill C-18 Fallout: Liberal MP Lisa Hepfner Equates Linking to News Articles on Facebook to Theft
Last month, Liberal MP Lisa Hepfner shocked Canadian online news outlets by stating that “they’re not news.They’re not gathering news. They’re publishing opinion only.” The comments sparked instant criticism from news outlets across the country, leading Hepfner to issue a quick apology. In the aftermath of the comments, Hepfner said nothing for weeks at Heritage committee studying Bill C-18. That bill passed third reading yesterday – I posted on the embarrassing legislative review – and Hepfner was back at it. Rather than criticizing online news outlets, this time she targeted the Internet platforms, saying the bill would make it “harder for big digital platforms like Facebook and Google to steal local journalists’ articles and repost them without credit.”
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