Post Tagged with: "advertising"

Guilbeault Facebook Ad

Do As I Say, Not As I Do: Heritage Minister Steven Guilbeault’s Curious Use of Facebook

Canadian Heritage Minister Steven Guilbeault yesterday told the House of Commons Heritage Committee that his department would reduce the amount it allocates to digital advertising, arguing that too much goes to online platforms and that “we need to change this.” The decision to politicize where the government spends its ad dollars is perhaps unsurprising given Guilbeault’s penchant for battling with the tech companies, dating back to his claims that linking to news articles without payment is “immoral.” Leaving aside the question of whether taxpayer funded advertising campaigns should prioritize effectiveness and value for money (personally, I’d prefer that the government emphasize the effectiveness of ad campaigns on issues like COVID-19 vaccination and safe social distancing practices over political posturing even if that means advertising on digital platforms), the reality of Guilbeault’s own Facebook practices do not match up with his rhetoric.

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March 9, 2021 6 comments News

Shifting Advertising Dollars

Interesting pair of articles – one from Mathew Ingram on the "resurrection of free" and the other from Henry Blodget, which are both ultimately about shifting dollars in the advertising market.

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August 17, 2007 Comments are Disabled News

It’s Time to Speak out on Internet Legislation

It’s Time to Speak out on Internet Legislationlink to on line articlelink to html archive

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June 14, 2001 Comments are Disabled Columns Archive