Canadian Heritage Minister Steven Guilbeault yesterday told the House of Commons Heritage Committee that his department would reduce the amount it allocates to digital advertising, arguing that too much goes to online platforms and that “we need to change this.” The decision to politicize where the government spends its ad dollars is perhaps unsurprising given Guilbeault’s penchant for battling with the tech companies, dating back to his claims that linking to news articles without payment is “immoral.” Leaving aside the question of whether taxpayer funded advertising campaigns should prioritize effectiveness and value for money (personally, I’d prefer that the government emphasize the effectiveness of ad campaigns on issues like COVID-19 vaccination and safe social distancing practices over political posturing even if that means advertising on digital platforms), the reality of Guilbeault’s own Facebook practices do not match up with his rhetoric.
Post Tagged with: "advertising"
Interesting pair of articles – one from Mathew Ingram on the "resurrection of free" and the other from Henry Blodget, which are both ultimately about shifting dollars in the advertising market.
August 17, 2007 — Comments are Disabled — Must Reads
Episode 92: A Conversation with Senator Paula Simons on Copyright, the Internet and the Future of Media in Canada
by Michael Geist
May 18, 2021
May 17, 2021
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- The Law Bytes Podcast, Episode 92: A Conversation with Senator Paula Simons on Copyright, the Internet and the Future of Media in Canada
- Secret Law Making: Liberal, Bloc and NDP MPs Unite to Back Undisclosed Bill C-10 Amendments Without Discussion or Debate
- Rock Bottom: Bill C-10 Gag Order and No-Notice Meetings Means the End of Committee Review is Near
- The Broadcasting Act Betrayal: The Long Term Consequences of the Guilbeault Gag Order
- The Law Bytes Podcast, Episode 91: “This is No Way to Regulate” – Former CRTC Chair Konrad von Finckenstein Speaks Out on the CRTC and Bill C-10