Canadian Heritage Minister Steven Guilbeault has called the practice of linking to news articles on social media sites such as Facebook “immoral” and indicated that he plans to establish a new mandated licensing requirement that would be overseen by the Copyright Board of Canada and backed by the threat of government penalties for failure to comply. Guilbeault’s plan, which is part of his “get money from web giants” legislative priority, could result in Facebook blocking all sharing of news articles in Canada, which would harm Canadian media organizations, the broader public, and contribute to increased profile for questionable or misleading sources of news.
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Canadian Heritage Minister Guilbeault Says Social Media Sites Linking to News Content Without Payment is “Immoral”
Canadian Heritage Minister Steven Guilbeault appeared on The West Block over the weekend in an interview that provides a strong – and disturbing – sense of where the government is headed on Internet regulation. Most problematic was the discussion on compensation from social media companies such as Facebook to news organizations for allowing their users to link to news articles. As I discussed in a post last week examining recent developments in Australia:
Facebook users post many things – photos, videos, personal updates, and links to various content online, including news articles. Those news articles do not appear in full. Rather, they are merely links that send users to the original news site. From Facebook’s perspective, there is enormous value in referring users to media sites, who benefit from advertising revenue from the visits.
Facebook has said that it will block all news sharing on its platform in Australia if the government proceeds with a mandated payment system, noting the limited value of the links and arguing that its referrals that are worth hundreds of millions to the news organizations. If Canada were to pursue the same strategy, Canadian news sites would also likely be blocked and a trade complaint under the USMCA would be a virtual certainty.
Earlier this week, Facebook announced that it plans to stop allowing publishers and users to share news on both Facebook and Instagram in Australia. The decision came after months of public debate and private negotiations on potential payments from the social media giant to news organizations. When the Internet platforms and the news organizations led by Rupert Murdoch’s News Corp (by the far the largest media organization in Australia) were unable to arrive at a deal, the Australian government and its regulator announced that it would legislate a solution by requiring Google and Facebook to pay publishers for content posted by its users on its site. The Facebook decision to block news sharing on its platforms has been described as a “threat” to the government and democracy, leading to supportive op-eds calling on the Australian government to push back against the company. Canadian Heritage Minister Steven Guilbeault has denounced the move, stating “the Canadian government stands with our Australian partners and denounces any form of threats.”
There are many serious concerns about Facebook: it is in federal court in a battle over whether it violated Canadian privacy law, its response to potentially misleading political advertising has been inadequate, it has moved too slowly in removing posts that urge violence, it faces antitrust investigations, it has paid billions in penalties for its conduct, and many simply fear it is too powerful. But it is in the right in this battle over news in Australia and the Canadian government would be wrong to emulate the Australian approach.