Post Tagged with: "Marketing"

Rogers’ Funny Math on MP3 Player

A blog reader notes that Rogers is currently promoting a new Sony Ericsson phone that features an 8 GB MP3 player. The company claims that allows users to stuff up to 10,000 songs on the device. It is unclear how they arrive at that number but it is obviously wrong […]

November 13, 2007 — 23 comments — News

Canada’s Do-Not-Hesitate-To-Call List

My weekly Lawbytes column (freely available hyperlinked version, Toronto Star version) focuses on Bill C-37, which is designed to establish a do-not-call list. Following its introduction, Bill C-37 was referred to the Standing Committee on Industry, Natural Resources, Science and Technology for review. Months later, the amended bill is virtually […]

September 11, 2005 — 40 comments — Columns

Building a Privacy Culture from the Ground Up

My weekly Law Bytes column (freely available hyperlinked version, Toronto Star version) examines last week’s Privacy Commissioner of Canada finding on secondary marketing. The Commissioner ruled that the inclusion of marketing materials in banking statements constitutes "secondary marketing" and that consumers should be entitled to opt-out of receiving it. I […]

July 25, 2005 — Comments are Disabled — Columns

Privacy Commissioner on Secondary Marketing

The Office of the Federal Privacy Commissioner yesterday issued a noteworthy decision involving the ability of consumers to opt-out of secondary marketing that is included in monthly banking statements. Banks routinely pack the monthly statements with an assortment of marketing materials. When a customer asked to have the marketing materials […]