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EU-Backed Study Finds Counterfeits Pro-Consumer, Rejects Company Complaints

A new report funded by the European Union has concluded that counterfeits have pro-consumer effects while rejecting claims of losses by established companies.  The report concludes that most counterfeit purchases are not substitute for the genuine article and actually help promote the brand.  The report finds that the real cost […]

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August 31, 2010 3 comments Must Reads