Bell identifies the following data for expanded usage:
- Web pages visited from your mobile device or your Internet access at home.â€¨ This may include search terms that have been used.
- App and device feature usage
- TV viewing
- Calling patterns
Bell will also begin to use account data such as which products you use, device types, payment patterns, language preferences, gender, and age.
The scope of Bell’s intended personal data usage is remarkable. Given that many of its customers will have bundled Internet, wireless, and television services, the company will be tracking everything: which websites they visit, what search terms they enter, what television shows they watch, what applications they use, and what phone calls they make. All of that data will be correlated with their location, age, gender, and more.