My weekly Law Bytes column (Toronto Star version, homepage version), analyzes of the application of the Long Tail, now a popular book, to Canadian cultural industries including book publishing, music, and movies. From a Canadian perspective, the importance of the Long Tail should resonate strongly with businesses and policy makers […]
Archive for July 24th, 2006
Canada’s Culture Industries Benefit from the Long Tail Effect
Appeared on July 24, 2006 in the Toronto Star as Future of Business is Selling More of Less Since first appearing as a feature article in Wired Magazine in October 2004, the concept of the Long Tail has generated considerable buzz within the technology, entertainment, and business communities. In his […]