An additional issue has begun to attract increasing attention as the same lobby groups seeking copyright reforms have also put dismantling Canadian content regulations on the table. The IIPA, the lead lobby group for the movie, music, and software industries, told the U.S. government:
IIPA strongly believes that the TPP market access chapters must be comprehensive in scope, strictly avoiding any sectoral carve outs that preclude the application of free trade disciplines. We note that several market access barriers cited by USTR in its 2012 National Trade Estimate report on Canada involve, for example, content quota requirements for television, radio, cable television, direct-to-home broadcast services, specialty television, and satellite radio services. It should be possible to address such barriers to trade in the TPP, and thus augment consumers’ access to diverse content, while promoting local cultural expressions.
Many concerned with Canadian culture have reacted with alarm as the U.S. government has focused on potential changes to television and radio content requirements, classification systems for movies, and online video.