Post Tagged with: "pollara"

Pollara Changes Its Tune On Music Downloading

Several years ago, Pollara was the lead polling company for CRIA and it regularly produced reports consistent with its client's view of the world.  In fact, longtime readers may recall that it in March 2006, I posted on a Pollara study that contradicted CRIA's claims.  Then Pollara President Duncan McKie (now President of the Canadian Independent Record Production Association) posted a response calling me impertinent and presumptuous, concluding "all the data that we have collected on this topic over the past 3 years point to a strong negative relationship between downloading and music purchases."

What a difference a few years (and a change in client) makes.  CRIA and Pollara parted ways soon afterward and current Pollara Executive Vice-President Robert Hutton offers a decidedly different take on the issue.  In this comment on Zeropaid, Hutton notes that relying on 2006 research is "dubious at best."  Of course, it is 2006 Pollara data that served as the basis for the Conference Board of Canada's press release on file sharing last year.  He then continues:

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January 6, 2010 85 comments News

CIRPA Names McKie New President

Duncan McKie, a Pollara pollster who did considerable work for CRIA, has been named the new President and Executive Director of the Canadian Independent Record Producers Association.

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May 3, 2007 Comments are Disabled News

Billboard on Pollara Data

Billboard Magazine weighs in on the CRIA/Pollara data with an article (paywall) this week.  After noting my posting and Pollara's response, it concludes that "it does appear that apathy, according to Pollara respondents, and not downloading, might be the Canadian biz's biggest enemy."  

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March 30, 2006 Comments are Disabled News

“Impertinent and Presumptuous”

Pollara, the company that has conducted several surveys on behalf of CRIA (including the CRTC submission), has posted a lengthy 11 page response to my original blog posting (a comment brought the response to my attention as I was unaware of it until this evening).  Pollara suggests that my statements […]

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March 21, 2006 14 comments News

CRIA’s Own Study Counters P2P Claims

While CRIA regularly trumpets commissioned studies as evidence for the problems posed by P2P, this week it released a major study without any fanfare whatsoever.  Conducted by Pollara last month, the study serves as part of CRIA's submission to the CRTC's Commercial Radio Review.  What makes this particular study interesting […]

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March 17, 2006 44 comments News