Archive for March 24th, 2011

Five Straight Years: Canadian Digital Music Sales Growth Against Beats the U.S.

Nielsen Soundscan releases annual music sales figures for the United States in the first week of the new year and for Canada one month later. This year Nielsen released the U.S. figures, but nearly three months later, there has still not been a public release of the Canadian figures. However, a Globe and Mail story over the weekend included the data, which confirms that the Canadian digital market grew faster than the U.S. market in 2010.  Last year, digital music sales grew by 19.8% in Canada, while the U.S. market was basically flat, with just 1% growth.  As the chart below demonstrates, this marks five straight years in which the Canadian digital market has grown faster than the U.S.:

Year Canada United States
2010 20% 1%
2009 38% 8%
2008 58% 27%
2007 73% 45%
2006 122% 65%

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March 24, 2011 14 comments News