The CRTC kicked off its two week broadcast hearing on mandatory distribution yesterday with a steady stream of proposals hoping to hit the jackpot by winning mandatory distribution (and guaranteed millions) from cable and satellite distributors. I’ve written (here and here) about why mandatory distribution should be dropped altogether, but yesterday’s hearing provided the best evidence yet. CRTC Chair Jean-Pierre Blais started the hearing by making it clear that the Commission would establish a very high threshold – consistent with the Act – before forcing any Canadians to pay for channels they may not want. Over the course of the day, no one came close to meeting even a low threshold.
As the hearing veered from proposals backed by studies suggesting consumers weren’t interested in their product to claims that broadcaster costs were “totally retarded”, it became apparent that the mandatory distribution process is a last gasp for many failed, failing or never started broadcast proposals. The Commission heard from channels that broadcast distributors won’t carry, that advertisers won’t support, that few subscribers pay for, and that don’t have any content (user generated content was the answer for two such proposals leading one Commissioner to ask why people wouldn’t just watch YouTube). Even the Sun News Network, the headliner of the day, acknowledged that its complaints about undue preference by other distributors would not meet the legal standard, that it is already available to 70% of cable subscribers, and that Videotron, which shares the same parent company, has not placed the channel on basic service, even though it is seeking an order from the CRTC requiring everyone else to do so.
