My post on why Bill C-11’s discoverability rules are a flawed solution in search of a problem demonstrated that there is little incentive for Internet platforms to make it difficult for Canadians to find Canadian content. Indeed, experience with both Netflix and Youtube suggest that there is every reason to ensure the availability of such content and to recommend it where users show an interest. Yet proponents of discoverability regulations may still argue that even if they are unlikely to accomplish much, what is the harm in trying? The simple answer is that the regulated discoverability requirements are likely to harm Canadian creators, resulting in lost audiences and potentially millions in lost revenues.
Post Tagged with: "digital creators"
Bill C-11’s Foundational Faults, Part Four: Why the Discoverability Rules Will Harm Canadian Creators and Risk Millions in Revenues
The Law Bytes Podcast, Episode 108: Scott Benzie on How Bill C-10 Ignored Canada’s Thriving Digital First Creators
The Canadian digital first creator economy isn’t something that politicians or policy makers seem to know much about, but they are quick to propose legislative reforms that directly implicate it, most recently in the form of Bill C-10. Yet the sector is thriving, with Canadian stars earning millions of dollars and attracting global audiences that often exceed Canada’s conventional film and television sector.
Scott Benzie, the CEO of Buffer Festival, started in traditional media but now advocates and works with creators, platforms and industry around online content. He joins me on the podcast to discuss the current state of digital first creators in Canada, their omission from the Bill C-10 process, and the formation of Digital First Canada, a new advocacy group to better represent the needs of the community.