Statistics Canada is out today with a new report on Canadian e-commerce trends. The data confirms that e-commerce is growing with travel, books, clothing, software, and music leading the way. It also points to substantial "window shopping" and notable differences in demographic purchasing habits (younger age groups buy music, older buy travel). Most importantly, the report demonstrates that there is a role for government as privacy and security remains a major concern and it confirms that the digital divide between urban and rural Canadians is expanding with major e-commerce differences between those with broadband access and those without.
November 1, 2006
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