Bell Pays $10 Million To Settle Misleading Advertising Claim

Bell has settled a Competition Bureau complaint over misleading advertising dating back to 2007.  Bell agreed to pay $10 million, the maximum permitted under the Competition Act, and cover $100,000 in investigation expenses. The company denies wrongdoing, however, stating that it “fundamentally disagrees” with the Bureau.


  1. Sixth Estate says:

    It seems to me that whether or not the “maximum fine” is an impressive figure or not depends very much on the sum difference between advertised and actual rates since 2007.

    It could just be a cost of doing business.

  2. Complainant
    Do we know who actually complained to the Competition Bureau?

  3. Matthew Thomas says:

    I like how Bell’s denial of wrong-doing that you linked to says nothing to explain the difference in interpretation.