Canadian Heritage Minister Melanie Joly’s release of the Canadian content in a digital world consultation is likely to spark renewed demands from industry stakeholders for more money from two main sources: unregulated Internet companies such as Netflix and the government. As I noted in my first post on the consultation release, there is a significant divide between the industry and the public on the issue. Industry stakeholders emphasize more public and government support, while the public is focused on efforts to promote Canadian content.
The government will surely wait for the consultation to close before adopting firm positions, but the new consultation paper makes it clear that not everything is on the table. In fact, it adopts several notable policies and sends some signals about future funding sources.