As Bill C-18 heads to clause-by-clause review later this week, the prospect that Facebook could block news sharing on its platform in Canada in response has attracted the ire of politicians and concerns from media outlets that rely on social media as part of their business model. But is this a bluff or, having just laid off 11,000 employees, an accurate reflection of where the company stands on the value of news on its platform given current economic realities? Axel Bruns is a Professor of Communication and Media Studies at QUT Digital Media Research Centre, Queensland University of Technology in Brisbane, Australia, who has written about the Australian News Media Bargaining Code and the effects of the Facebook news sharing blocking in 2021. He joins the Law Bytes podcast to discuss the Australian experience in an effort to answer the question of whether Facebook is bluffing or if news sharing on the platform in Canada is placed at risk should Bill C-18 become law.
Episode 146: Axel Bruns on What the Australian Experience Teaches About the Prospect of Facebook Blocking News Sharing in Response to Bill C-18