Post Tagged with: "canadian content"

Disruptive Internet Streaming May Lead to New Canadian Broadcast Bargain

The month of March may be associated with spring, the return of baseball, or a weeklong school holiday in some households. For me it is all about “March Madness”, the annual U.S. college basketball tournament that wrapped up last night following nearly a month of shocking finishes and Cinderella stories.

The tournament provides hours of overlapping games with television networks zipping between the closest ones. This year’s tournament has been as exciting as ever, yet the coverage has changed. In Canada, TSN purchased the rights to broadcast the tournament and owing to an already packed schedule, proceeded to shift the games between channels.

Initially out of frustration and later out of convenience, I shifted my tournament viewing to the Internet. The National Collegiate Athletic Association, which runs the tournament, offered a live streaming Internet feed of all the games as well as an iPhone app that provided good quality video. All the games – including the U.S. commercials – were readily available to Canadians without the need for a cable television subscription or a Canadian broadcaster.

My weekly technology law column (Toronto Star version, homepage version) notes that while the use of the Internet to by-pass Canadian broadcasters is still relatively rare – most U.S. programs bundle the broadcast and Internet rights together – the decision to stream the games directly into the Canadian market could soon become the norm.

April 5, 2011 — 19 comments — Columns

New Media Requires New Thinking on Cultural Policy

Canadian cultural policy has long relied on two levers to promote the development and market success of Canadian content. First, regulators require broadcasters and cable companies to allocate a portion of their revenues to help support the creation of new Canadian content. Second, that content is granted preferential treatment through minimum "Cancon" requirements for both television and radio broadcasting. My weekly technology law column (Toronto Star version, homepage version) notes that while these approaches may have worked for conventional broadcasting, the big question in the Canadian Radio-television and Telecommunications forthcoming hearings on new media is whether they can be applied to the Internet.

Canadian cultural groups, the biggest proponents (and beneficiaries) of this policy approach argue that similar mechanisms can be adapted to the Internet by requiring Internet service providers to hand over a portion of their subscriber revenues for the creation of new media content. ISPs unsurprisingly oppose the proposal, arguing that an Internet tax is inherently unfair since it forces all subscribers to fund content in which they may have little interest. Moreover, they note that such a scheme may also be illegal since it applies the Broadcasting Act to telecommunications activities.

The CRTC adopted a new Cancon approach for the introduction of satellite radio into the Canadian market and similar creative thinking is needed for the online environment.

November 11, 2008 — 16 comments — Columns

Toronto Star on the CRTC and Cancon for the Net

The Toronto Star reports on the unreleased CRTC draft report on new media, which is set for release in May.

March 23, 2008 — 1 comment — News

How the Internet On Cable Became the Internet as Cable

When Rogers Communications began promoting its Rogers@Home high-speed Internet service nearly a decade ago, the company branded it "the Internet on Cable." My weekly column (Toronto Star version, homepage version, Ottawa Citizen version, Tyee version) notes that years later, their service, as well as those of their competitors, is gradually morphing into "the Internet as Cable" as broadcasters, Internet service providers, and cultural groups steadily move toward the delivery of content online that bears a striking resemblance to the conventional cable model.

While cable television has its virtues – some consumer choice, the ability to time shift programs by recording them with a VCR or PVR, and video on-demand offerings – it is largely premised on limited consumer control. Cable distributors determine channel choices, geographic distribution, and commercial substitution (with input from the broadcast regulator), offer only limited interactivity, and quietly even possess the ability to stop consumers from recording some programs.

Until recently, the Internet was precisely the opposite, offering unlimited user choice, continuous interactivity, and technological capabilities to copy and remix content. That is gradually changing as broadcasters seek to re-assert greater geographic control over their content, ISPs experiment with cable-like models for prioritized content delivery, and some creator groups lobby the Canadian Radio-Television and Telecommunications Commission to adapt Canadian content regulations to the Internet.