Coolfer and Jon Healey both point to a new marketing campaign involving Burger King and EMI that involves giving away DRM-free downloads. The campaign is notable because the parties acknowledge that such offers only make sense once DRM is removed from the picture.
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Joseph Thornley notes that Apple has announced that Canadians will pay 33% more for Apple's DRM-free music than U.S. customers. While U.S. consumers pay 30 cents more per song, the Canadian price jump is 40 cents, despite the fact that the currency difference is now very small.
EMI and Apple jointly announced today that EMI will be making virtually its entire music catalog available without DRM. Their plan is to offer a higher priced version without DRM and with higher quality sound. This is obviously an important development – there is lots of DRM-free music available from independent labels, but the addition of the world's third largest music label is a game-changer. A few random comments:
Following speculation earlier this year, the Wall Street Journal is reporting that EMI will announce tomorrow that it plans to sell much of its music without DRM.
While the coverage of the Steve Jobs call to drop DRM has focused on somewhat predictable opposition from Warner and the IFPI, the Wall Street Journal and Forbes are reporting this evening that one of the four majors may be ready to drop DRM. EMI, the world's third largest music […]