I’ve argued that UBB is fundamentally a competition problem and that addressing the competition concerns (which OpenMedia also supports) will address many of the concerns. Increased competition takes time, however, and in the meantime there are legitimate concerns about the use of UBB in Canada at the retail level given the approaches in other countries and the pricing far above costs. In addition to discussing those issues, my UBB paper makes a modest proposal for addressing retail UBB that includes greater transparency and a reasonableness standard. The proposal – which I’ve called the creation of Internet Billing Usage Management Practices or IBUMPs – is explained below.