Is the Canadian media in a state of financial crisis? Stories on newspaper closures and journalist layoffs have become frustratingly commonplace in recent years, leading to increasingly vocal calls for policy reforms or public funding measures. But Marc Edge, a longtime journalist, editor, and professor at universities around the world, has studied the state of the industry for years and offers a different take. While he is quick to point out the crisis of journalism given cutbacks, he argues that a journalism crisis is not the same as a media crisis. He joins the podcast this week to discuss the historical development of the Canadian media and what the data tells us about the current situation in Canada.
Post Tagged with: "media"
The LawBytes Podcast, Episode 26: There Is No Crisis – Dwayne Winseck on the State of Canadian Communications, Media and Cultural Policy
The future of Canadian communications law has emerged as political hot potato in recent weeks with political parties engaged in finger pointing over who is acting – or failing to act – on issues closely aligned to cultural policy. Just prior to the election call, Dwayne Winseck, a professor at Carleton who has been one of Canada’s most prominent experts on communications and cultural policy, joined the podcast to provide his take on the initial report from the Broadcasting and Telecommunications Legislative Review Panel, the tech-lash against companies such as Google and Facebook, and what the numbers tell us about the state of media and advertising in Canada.
The Best of a Bad Situation?: Why Tax Incentives Are Better Than Regulation and Cross-Subsidization to Support Canadian Journalism
The challenges faced by the Canadian media sector represent an incredibly challenging policy issue for the government. The struggles to adapt to heightened competition in the digital environment – the local paper now competes with a myriad of alternative choices – has led to layoffs, closures, and intense lobbying for a bailout. For the past few years, the government has largely resisted the lobbying efforts, recognizing the risks to the independence and trust in media that can come from government funding for the media itself. While concerns about government influence over the media and journalists are nothing new (I appeared before two Senate committees yesterday which both featured prominent former journalists), there is a difference between the prospect of future appointments and the perception of cash for favourable coverage.
The Shattered Mirror, Part Three: Why Income Tax Changes for Digital Advertising Won’t Save Local Media
The third part of my critique of The Shattered Mirror: News, Democracy and Trust in the Digital Age, the Public Policy Forum’s report on the future of media, has taken longer than anticipated. In the interim, there have been some excellent posts on the report, including those from Andrew Potter, Dwayne Winseck, and Marc Edge. The first two parts of my review focused on the copyright and CBC/open licensing recommendations. This post discusses the report’s most significant financial recommendation: reforms to the Income Tax Act that would be designed to increase or capture digital advertising costs with Google and Facebook accompanied by a scheme to create a fund to support Canadian media. The recommendation is similar – though not identical – to one floated by communications law veterans Peter Miller and David Keeble in a report commissioned by the Friends of Canadian Broadcasting (FCB).
At the heart of both reports is the recommendation that advertising purchased on foreign Internet-based media should not be tax deductible. The reports offer a tempting vision for those seeking a simple solution to the struggles of Canadian media organizations. Both posit that much of the problem lies largely with the dominance of Google and Facebook in the digital advertising market. According to the FCB report:
The Shattered Mirror, Part Two: The Underwhelming Recommendation for Open Licensing at the CBC
My review of the The Shattered Mirror: News, Democracy and Trust in the Digital Age, the Public Policy Forum’s report on the future of media continues with a comment on long-overdue recommendation that unfortunately falls short of the mark (my first post on copyright reform recommendation is here). The report tackles the future of the CBC with three recommendations: increasing the emphasis of the CBC’s mandate on news, moving to an ad-free approach online, and adopting a Creative Commons licence for news content to help broaden distribution.
The recommendation of increased emphasis on news is a good one as is the call for an ad-free CBC online. I wrote in support of the CBC becoming an ad-free digital news competitor last year and while Ken Whyte offered up arguments against it (noting that the Canadian market needs more ad choices, not less), the online advertising competition has been a longstanding source of frustration for online media competitors who resent public support for CBC’s online presence.
The recommendation that I would like to like is the adoption of a Creative Commons licence for CBC news content. I have similarly argued for open licensing of CBC content for many years as part of its role as a public broadcaster. In 2014, I noted:
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