The dismantling of Twitter over the past six weeks has been incredibly distressing for millions of users who have come to rely on the platform. From the mass layoffs to journalist suspensions to this weekend’s seemingly short-lived policy blocking some links to rival services, it has been a head-spinning stretch since Elon Musk assumed ownership of the service in late October. In response, many have established a presence on various alternatives: you can now also find me on Mastodon, Post, and Substack. As Twitter users promote these alternatives, on Sunday the company briefly unveiled a new policy that involved removing “accounts created solely for the purpose of promoting other social platforms and content that contains links or usernames for the following platforms: Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr and Post.” From an operational perspective, this would have meant blocking some links to rival platforms big (Facebook, IG), growing (Mastodon), and small (Post).

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