EMarketer reports that there were 85 million user generated content creators in the United States in 2008.
85 Million User Generated Content Creators in 2008
February 20, 2009
Tags: user generated content
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Episode 278: Ben Waldman on Gander Social and the Challenges of Building a Sovereign Social Network
byMichael Geist

August 10, 2026
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Erm…
82.5 million.
And this figure is arrived at by stacking different types of content producers, treating as distinct those who produce blogs, produce videos, etc.
But of course the same person producing a video might also be producing a blog. I am one such. And there is a significant overlap in the two communities.
So the figure of 82.5 million is not proven.
And how many of us here?
I’ll be interested in the answer to that one.