Media In Canada reports that Mad Men has decided to by-pass the conventional Canadian broadcast system and offer its third season on iTunes instead. While the program will be available on its home network (AMC), the move suggests that producers believe there is more money to be made through Internet distribution than from the Canadian broadcast system. If this approach catches on, Canadian broadcasters may find it tougher to buy U.S. programming which goes direct-to-the-Internet instead.
August 14, 2009
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