The letter has an air of desperation (not to mention hypocrisy given that it is addressed to the post-secondary education community, many of whom Access Copyright is seeking to exclude from the tariff hearings) as the realization sets in that the tariff process has emerged as the catalyst for many to rethink the need for the Access Copyright licence. Much like any insurance policy, if the price is right and the policy provides value, consumers are willing to pay the annual premium. When prices skyrocket and doubts emerge about the value of the policy, consumers tend to think about alternatives.