OTT is an exciting new way to reach out to people. Let’s not think of it as a threat to Canadian content. Let’s think of it as an opportunity for Canadian contentâ€”an opportunity to export and promote it around the world. Canadians have the talent and creativity to produce programming that can connect with audiences around the globe: our documentaries, our drama, our comedies, our variety and children’s programming. We have been relying on a subsidized regime to support our own programming so that it can compete with programming supported by a much larger audience base. This model is becoming less and less relevant.