The Toronto Star reports on a leaked Conservative party document setting out the strategy for the 2015 election. Of particular note is the party’s plans to engage in widespread social media monitoring that seek to identify users based on social media activity for follow-up and engagement. The Star reports:
the document showed how the party can mine information on “non-CPC branded†websites, using a friendly media “Illustration.” The slide show points to radio station CFRA’s Lowell Green, whom it identifies as an “Ottawa based conservative leaning talk show host.” It says a “recent Facebook posting – non-issue” received 55 Facebook “likes.” The document says the party was able to “positively identify 38 constituents (70 per cent ID rate).” Of those 38, it said five “are current members/donors.” The result, it said: “33 Canadians who would be a ‘warm contact’ for engagement.”
