Earlier today, the CRTC rejected Bell’s proposed acquisition of Astral. The quick, unanimous decision – the hearings wrapped up just over a month ago – leaves no doubt about CRTC chair Jean Pierre Blais’ top priority.  Simply put, the public (whether as the public interest or as consumers) comes first. This is not a decision many expected. I wrote several pieces on the merger, but thought that the Competition Bureau was a far more difficult regulatory hurdle for the deal.

The CRTC identified multiple problems with the Bell bid (radio, tangible benefits, lack of evidence that bigger is better online), but the conclusion says it all:

The Commission finds that BCE has not discharged its burden and demonstrated that, on balance, this transaction is in the public interest. The benefits proposed would advantage BCE and its services, but the Commission is not persuaded that the transaction would provide significant and unequivocal benefits to the Canadian broadcasting system and to Canadians sufficient to outweigh the concerns described above.

While demonstrating that the transaction is in the public interest is always the language used in these proceedings, the CRTC has in the past focused on the tangible benefits package (ie. the multi-million dollar payments to creator groups) as the primary proxy for public interest. No longer. The CRTC’s focus today is unequivocally on the broader public interest with consumer impact the leading concern. 

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After listening into the start of the CRTC hearing on the proposed Bell – Astral Media merger, it all seems strangely familiar… We thank the [CRTC/government] for its support of our industry. We think the industry has a bright future, providing more consumer choice and creating more great Canadian content. […]

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