Further to my column on Facebook this week (including the new BBC version), a reader points to EcoFraud, a very sophisticated environmental activism site that the uses Facebook as the first step of action (thanks Ian).
Facebook in Action
May 11, 2007
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Episode 245: Kate Robertson on Bill C-2’s Cross-Border Data Sharing Privacy Risks
byMichael Geist

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ecoFraud “sophisticated”? Have you read much of it? (Eg “What’s New?”) Sophomoric would be a more accurate description.
Now *this* (your) site is sophisticated. Thanks for the excellent daily read, Michael!
Another example of Facebook in action. I have a client that noticed that a significant amount of the traffic coming to their corporate web site came from the Facebook pages of some of their staff. Needless to say, they now encourage all staff to have Facebook pages.