An Inside Facebook report
on declining active Facebook users has attracted considerable media attention
as it pointed to lower numbers in the U.S., Canada, and the U.K. While Facebook has disputed the report
, it should be noted that the Canadian data suggests a far more significant decline in Canada as compared to the other countries. The Inside Facebook report says the U.S. decline of 6 million active users is the most prominent, but it represents roughly 3.8% of its user base. By comparison, the Canadian decline of 1.5 million users is roughly 8.2%, far larger than the U.S. or any of the other countries posting declines.