The WSJ reports that Lucasfilm will offer hundreds of Star Wars clips that can be used to remix and post online.
Lucasfilm to Offer Star Wars Clips for Mashups
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To contrast that, my son and I just returned from the Star Wars convention in LA. In some sessions they said that anyone taking pictures would be kicked out. They sometimes cited “licensing issues”. In some it was easy to understand their motives (even if one questioned the effectiveness or need or whether it would lead to more demand, not less) as they showed images of upcoming or just released material, or of internal things that they are not in the habit of showing to the public. In others, it was hard to see the reason for it.