TechCrunch posts an interesting interview with Lady Gaga's manager, who discusses the role of YouTube in finding and breaking new acts, including Lady Gaga and Justin Bieber.
Youtube as the Musician Discovery Engine
May 26, 2010
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Episode 278: Ben Waldman on Gander Social and the Challenges of Building a Sovereign Social Network
byMichael Geist

August 10, 2026
Michael Geist
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All well and good unless you’re trying to promote yourself to an international audience. I’ve lost interest in many artists simply because their own record labels won’t let me watch their music video on Youtube.
Amazing when promotional material that is created solely to aid in album sales results in lost sales. No wait, it’s piracy that does that… silly me.