Youtube as the Musician Discovery Engine

TechCrunch posts an interesting interview with Lady Gaga's manager, who discusses the role of YouTube in finding and breaking new acts, including Lady Gaga and Justin Bieber.

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One Comment

  1. All well and good unless you’re trying to promote yourself to an international audience. I’ve lost interest in many artists simply because their own record labels won’t let me watch their music video on Youtube.

    Amazing when promotional material that is created solely to aid in album sales results in lost sales. No wait, it’s piracy that does that… silly me.