Tefficient, a European-based consultancy on the wireless market, released its latest report this morning comparing pricing and usage in the global wireless market. The data, which incorporates the most recent CRTC numbers on the Canadian market, shows Canada as a global outlier when it comes to the revenues generated by wireless carriers. The report notes the unsurprising correlation between high prices and low data usage:
There is a prerequisite for continued data usage growth, though: The total revenue per gigabyte can’t be too high – like in Canada and Belgium. The total revenue per gigabyte here is roughly 70 times higher than in India and 23 times higher than in Finland. And consequently, mobile usage is lower than average.
The charts show where Canada stands relative to other countries with carriers generating more revenue per GB than anywhere else in the world and consequently Canada lagging behind many other countries in wireless usage.
The link between data usage and total revenue per SIM is even more dramatic, with Canada standing alone.
Given the recent Canadian-government commissioned study that also found Canadian wireless pricing among the highest in the world, the issue is not whether Canadian consumers pay some of the highest rates for wireless services anywhere in the developed world (in fact, Telus suggests Canada should have the highest prices in the world). Rather, it is what, if anything, Innovation, Science and Economic Development Minister Navdeep Bains and the CRTC are prepared to do about it.