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Michael Geist's Blog

Does Canada's Anti-Spam Law Really Discriminate Against Charities and Schools? No.

My earlier posts on Canada's anti-spam law focused on claims about restrictions involving family and personal relationships as well as the exaggerated concerns about the impact on small and medium sized businesses. This post tackles one of the strangest criticisms of the Canadian anti-spam law to date: the claim that it discriminates against charities, schools, and other not-for-profit organizations. In fact, the opposite is true since the law features additional protections for these groups that are not otherwise available to conventional commercial businesses. 


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Does Canada's Anti-Spam Law Really Stop Small Business From Using Email Marketing? No.

The criticism against Canada's anti-spam legislation extends beyond absurd claims about restrictions involving family and personal relationships. Indeed, much of the discussion has focused on the impact of the law on small and medium sized businesses. Barry Sookman catalogs a wide range of supposed concerns, most of which appear to envision a world in which the only way for a new business to develop a customer base is to obtain marketing lists and send unsolicited commercial emails to potential customers.

It is true that the starting point of the law is that businesses must have consent before sending commercial emails. Canada is moving to an opt-in world that gives consumers greater control over their in-boxes and will ultimately provide businesses with higher quality lists of people who genuinely want to receive their messages. Notwithstanding the default requirement for opt-in consent, however, the law contains numerous exceptions that are available to businesses of all sizes and which allow small and medium sized businesses to engage in active (and likely more effective) email campaigns. The exceptions include:


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Does Canada's Anti-Spam Law Really Make It Illegal To Promote a Child's Lemonade Stand? No.

Yesterday's post on the fears associated with Canada's anti-spam legislation focused on emails between extended family members. This post will examine personal relationships and the absurd claims that the current rules will stop everything from emailing a teacher to promoting a lemonade stand. Barry Sookman writes that the following would all likely be illegal under CASL:



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Does Canada's Anti-Spam Law Really Make It Illegal To Email a Step-Parent or Great Uncle? No.

Over the past couple of weeks, there have been a myriad of posts and articles criticizing Canada's anti-spam legislation. According to some posts - primarily those by Barry Sookman - the legislation will stop family members from sending commercial email to each other, parents from promoting their children's lemonade stands, and discriminate against charities and schools.  Is this true?  In a word, no. While there is little point in unpacking each of the many outrageous claims, over the next few days I'll offer up a few posts on some of the crazier ones.

Today's post focuses on the suggestion that families will be stopped from sending commercial messages to other family members. Sookman writes:



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CRTC Should Put Consumers First and Drop 'Must Carry' Requirements

Canadians frustrated with ever-increasing cable and satellite bills received bad news last week with the announcement that the Canadian Radio-television and Telecommunications Commission will consider whether to require cable and satellite companies to include nearly two-dozen niche channels as part of their basic service packages.  If approved, the new broadcast distribution rules would significantly increase monthly cable bills with consumers forced to pay for channels they may not want.

My weekly technology law column (Toronto Star version, homepage version) notes that two issues sit at the heart of the broadcast distribution rules.  First, whether the CRTC should grant any broadcaster mandatory distribution across all cable and satellite providers such that all subscribers are required to pay for them as part of their basic packages. Second, in the absence of mandatory distribution, whether broadcast distributors should be required to at least offer the services so that consumers have the option of subscribing.



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European Commission Provides Update on Canada - EU Trade Agreement Agricultural Provisions

The European Commission has posted a public update on the status of the agricultural provisions in the proposed Canada - EU Trade Agreement. The EC says the goal is to conclude the agreement at a Ministerial meeting in Ottawa on February 7th, though reports suggest that may be overly optimistic.  The state of the agricultural provisions is described as follows:
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Complying With Canada's Anti-Spam Law: Just Ask For Consent

While there is no shortage of fear mongering about Canada's anti-spam legislation, Ottawa-based law firm LaBarge Weinstein recently demonstrated what most organizations need to do in order to comply with the law as Canada transitions to an opt-in consent requirement for commercial messaging. The key requirement for those companies that have long relied on electronic marketing is pretty simple: just ask for consent. The firm recently sent messages to its current mailing list to obtain opt-in consent for continuing to send commercial electronic messages. The firm notes:

In anticipation of Canada's new anti-spam laws, we would like to ensure that we have your consent to receive our publications, announcements, event invitations, and other communications we send from time to time for the purpose of: (i) sharing information with you; and (ii) establishing, developing and/or managing our relationship with you.
 
Accordingly, if you wish to continue to receive communications from us, please provide the information requested below and click on the "Give Consent Here" button. If we do not receive your consent once the new anti-spam laws have come into effect, we may be unable to continue sending you updates. If you have any questions, or if you wish to withdraw your consent at any time, please feel free to contact us

For thousands of Canadian organizations with mailing lists and active marketing activities, once they ask for and obtain consent, there is no need to focus on exceptions or loopholes in the law. Simply ask your customers for consent - the slow pace of implementation means that all organizations have years to do it - and you've met the major requirement to continue electronic marketing to them in compliance with Canada's new law.
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Swartz's Death Places Spotlight on More Open Access To Information

The Internet community has been reeling for the past week as it grapples with the suicide of Aaron Swartz, a prominent digital rights activist who left a remarkable legacy for a 26-year old. Swartz's contributions are used by millions of people every day as he played a key role in developing the specifications for RSS (which makes it easy to syndicate online content), Creative Commons licences (which makes is easy to make creative works freely available), and the popular website Reddit.

My weekly technology law column (Toronto Star version, homepage version) notes that while much of the immediate focus has centered on mental health issues, draconian computer crime laws, and the bewildering prosecution of Swartz for downloading millions of academic articles - a U.S. prosecutor was seeking as much as 35 years in jail despite the fact that Swartz did not benefit from the downloads and the source of the articles did not want to pursue legal action - the more notable legacy was his effort to make information more openly and freely available.



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American Girl Loses Battle for AmericanGirl.ca Domain

American Girl, the well-known doll maker, recently lost a domain name battle over AmericanGirl.ca as panelist Bradley Freedman ruled that the company failed to meet the basic requirements in the dot-ca dispute resolution policy. The case should have been a slam dunk as the company's trademark pre-dates the domain name registration, the domain was being used for a pay-per-click site, and the domain name registrant did not even respond to the complaint.  Yet American Girl still lost as it failed meet one of the policy's basic requirements of providing some evidence that the registrant did not have a legitimate interest in the domain name.  In reading Freedman's decision, it is readily apparent that there was ample opportunity to do so, yet the company oddly did not take advantage of a CIRA policy that would have assisted it in making the case.  The left Freedman with little alternative but to conclude:

Policy paragraph 1.1 provides that the purpose of the Policy is to provide a forum in which cases of bad faith domain name registration can be dealt with relatively inexpensively and quickly. Nevertheless, a proceeding under the Policy affects the respective rights of the parties regarding a disputed domain name, and the Policy and Rules expressly require a panel to consider all of the evidence and argument presented in the proceeding and render its decision in accordance with the Policy, the Rules and applicable law. Accordingly, a panel must determine whether a complainant has met its onus regarding each of the elements specified in Policy paragraph 4.1, and if a complainant has failed to do so the panel must dismiss the complaint.

For the reasons set forth above, the Panel is compelled to conclude that the Complainant has failed to satisfy the onus to provide "some evidence" that the Registrant has no legitimate interest in the Domain Name as described in Policy paragraphs 3.4(e) and (f). Consequently, the Complaint cannot succeed.
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Celebrating Internet Freedom Day: When the Internet Met Copyright

Today is Internet Freedom Day, a day to celebrate efforts to ensure an open and free Internet. Coming on the anniversary of the Wikipedia blackout that successfully stopped the Stop Online Piracy Act in the United States, it is worth thinking about the many successes (ACTA, Internet surveillance in Canada), failures (TPP, digital locks in Canadian copyright law), and tragedies (Aaron Swartz) that have occurred in the past year.

Last fall, I delivered a keynote address at the University of Saskatchewan for its Technology Week 2012 that focused on these issues. The talk was titled When the Internet Met Copyright and can be viewed via a stream here (sorry no embed available).
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