The NY Times reports that contrary to fears, DVRs are proving to increase ratings and that many viewers still do not skip commercials.
Study Finds DVRs Help Broadcaster Ratings
2 Comments
Recent Posts
The Two Weeks That Reshaped Canada’s Digital Policy 
The Law Bytes Podcast, Episode 274: Mark Musselman on What Stakeholders Really Think About the Government’s Reversal of the CRTC Online Streaming Act Decision 
Improv Policy: The Government Doesn’t Know What To Do About Its Online Streaming Act Mess 
Soft Ban or Hard Verification Requirement?: Why Bill C-34’s Social Media Ban Exemption Gets the Incentives Wrong and Comes Too Late to Matter 
New Rights, New Powers, Long Delays: Bill C-36’s Seven-Step Process for Privacy Reform to Take Effect
Duh. I can either watch a show when I am able to watch it. Or I can not watch at all.
My desktop computer came with a TV Tuner card. I use Windows Media Center to record all sorts of TV shows. My wife then watches the shows with her laptop while cooking dinner or scrapbooking. Sometimes we eat supper and watch shows while our kids play.
It’s wonderful to free oneself from the out-of-date concept of scheduled programs.
Now only if Hulu would stop blocking Canadians…
Times wrong again!
The Times got this mostly wrong. Only 10% of DVR number is any factor. Advertisers want eyeballs when the spot is run and not overnight or 7 day!